Genevieve Norton

B. Bus, Reformer Level 1: Pure Form Instructor Training, Reformer Level 2/3 : Pure Form Instructor Training, Pure Form Pregnancy Training, Pure Form Small Apparatus Training
Genevieve is a co-founder of VIVA Pilates Education and the creative visionary shaping the brand’s signature refinement, aesthetic and experience. With a Bachelor of Business, 20+ years in the Pilates industry and a decade owning and operating boutique studios, Genevieve has led VIVA’s evolution with an instinctive understanding of what modern clients crave: calm, beauty, precision and a place where Pilates feels both elevated and accessible.

As a fourth-generation Pilates teacher, Genevieve’s teaching lineage extends directly to Eve Gentry – one of Joseph Pilates’ original elders and a key custodian of the method. This heritage informs her philosophy, grounding her modern, design-led vision in authentic Pilates principles and timeless technique.

Genevieve is committed to advancing instructor education and elevating the experience of Pilates for both clients and teachers. Through her collaborations with respected mentors and educators, she continues to inspire instructors, uplift studio culture and influence emerging leaders throughout the health and wellness industry.